About Us

“As the pioneer of science in optics, we continue to challenge the limits of our imagination. With our passion for excellence we strive to create value for our customers.”

At ZEISS we believe it is crucial to be a true business partner for a mutually successful future. With today’s marketplace changing and independent optometry businesses pondering how to create a point of difference to obtain market share in the future, we have developed this unique program to support and help your business thrive.

Recent market research¹ indicated that the ZEISS brand is well respected in Australia with over 45% of Australian’s associating ZEISS with quality, with the top three ZEISS brand associations being quality, precision and premium.

The ZEISS Partnership Program has been designed to ensure your business can source everything from one location, through one program, providing a strategic partnership between ZEISS and your business and will provide you access to:

   * Rewards based around your purchase of ZEISS lens products purchased through ZEISS.

   * A full suite of marketing services.

   * Promotions throughout each calendar year.

   * Digital tools to help you communicate more often with your patients.

   * Branded ZEISS store fit.

   * Access to Vision Technology Solutions.

   * Instore demonstration tools.

   * Customised marketing materials. 

1 ZEISS Brand Awareness and Tracking research conducted by Roy Morgan, December 2017.